Sports equipment maker launches women’s design


The makers of sporting goods have finally recognized another gender.

They are increasingly making sports equipment for women, such as gloves, balls, bats and rackets, which are not just small or pastel versions made for men.

This kind of new equipment, whether in stores or on the way, including a small baseball gloves, narrow feet straight row of rollerblading, lighter and larger tennis rackets, reconfigure the mountain bike, lighter golf bag, golf and snowboarding distortion of soft and bending mode.

North palm beach, Florida, sporting goods manufacturers association contact director Mike May said: “the industry is quickly learned that there are millions of women want to take part in sports, and have purchasing power.” They need something to fit their bodies. ”

Manufacturers began making women’s sports shoes more than a decade ago, then clothing, and now they have turned to equipment.

This may be the fact they eventually admit, even though women’s sports still lag behind men’s sports in television audiences and sponsorship, and women’s sport is still on the scoreboard.

“It’s very exciting,” said Sandra hatfield, assistant director of sports at Arizona state university. “The situation is undergoing major changes.

“The women’s basketball salary is going up and sports are starting to fill the stands… And some are starting to generate revenue.”

She said the top 10 conference in the Pacific just signed 39 TV shows, of which at least 24 are women’s basketball, volleyball and soccer.

Women are more athletic, says Julie Radke, who was promoted to head of new women’s products at Wilson sports in Chicago in January.

“Women athletes are developing so quickly that their strength and endurance have changed from 10 years ago to… It’s one of the reasons why the women’s movement is so exciting, people realize that these athletes are playing outside.

Anne Flannery, a former basketball player who runs the new women’s track division for Spalding Sports Worldwide in Chicopee, mass., in April 1994, said women athletes were particularly excited about the new Olympic movement.

“I think everyone is very happy to push women’s movements to a higher level,” she said. “They need the exposure of the media, like ESPN’s World Cup football, the lack of media coverage to develop celebrities.”

Many of the latest women’s outfits are for softball. Among high school and junior girls, the interest in quick softball is growing fast. Softball requires a variety of bats, gloves and protective gear.

Last year, Morton fenton’s rollins sports products limited produced four women’s ball gloves, and this year it expanded to 12. Spalding also introduced new gloves, and louisville relaunched the Olympic team’s endorsement of red, white, blue gloves and bats.

Manufacturers believe that women will prefer devices that are more suitable for themselves because of physiological differences. At Arizona State University (Arizona State University), assistant professor of exercise science, Catherine Thomas (Katherine Thomas) said that in general, women’s hand is small, short legs and body, the center of mass is different, the shoulder and hip distance less than men.

Sporting goods manufacturers are paying more attention to physiological differences than ever before.

For example, women’s softball gloves can adjust smaller wrists and fingers and bend in different places. Last summer, Spalding unveiled a basketball that is made from a “new and unique proprietary composite” that is said to be easier to grasp.

Women’s golf clubs and golf clubs are designed to help amateur players hit more and more high. The tennis racket is bigger and lighter, which can make up for the shortage of short arm and upper body strength.

When straight row shoes first appear, they are universal. ‘it’s just the company’s standard for women,’ says Becky Wenger, a store manager at All Balls&Beachware in phoenix.

This year, mountain bike, hybrid cars and road bicycle maker huntington beach, California, bicycle company (GT Bicycles) will be launched this year June 14 inches bike, and 2 inches 12 inches bike designed for women.

Todd Toth, the news coordinator, said: “in the past few years we have had some small bikes but have expanded their demand in the last few years.

Manufacturers are trying to make up for past poor perceptions of women’s sports gear.

“The main thing here is that athletes are athletes,” redke said. “They’re just different sizes, and that’s how the product should be developed, so you can’t take away any quality or value product.

“Based on my experience and feedback from athletes and coaches, female athletes just see themselves as athletes and that’s how they want to approach it./


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